Tell me something...

[tamakun]

When a product that you buy lists "flavour" as an ingredient, does that disturb you at all?

...I don't know what could possibly be called "flavour" in an ingredient list. Spices are considered "flavour". "Flavour" without saying what spice it is... uhm...

Isn't flavour a given?

Comments

[lordshipmayhem.livejournal.com]

Having eaten at McDonald's lately, I can authoritatively state: No, flavour is NOT a given...

It's not an ingredient either.

[scruloose.livejournal.com]

Of course, at McDonald's, anything that actually fits a reasonable definition of "food" is not a given either. (Nor, I suspect, an ingredient.)

...and this is why I haven't eaten at McDonald's recently (read: in the last ten years).

[scruloose.livejournal.com]

Yes, it definitely disturbs me. Especially since there are two major categories of things that usually fall under that heading. "Spices" usually isn't one of 'em, oddly enough... they'll cheerfully say "spices" in the ingredient list without telling you which ones. Sucks if you've got an allergy to a spice.

But yeah, "flavours" can mean natural flavours, which is usually something like an extract or essential oil, so it actually comes from the thing it's supposed to taste like. Or it can mean artificial flavour, which is a lab-synthesized volatile ester that some chemist is convinced tastes like cherry or banana, or whatever. New and improved Naugahyde flavour, anyone? No? perhaps a nice, fresh essence of contact cement? It's still gooey!

[tamakun.livejournal.com]

Essence of Contact Cement? So you have eaten at McD's lately! ;p

Yeah, I'm still wondering about that "flavour" thing, too. Granted, it was on a can of Chef Boyardee, and so it's not saying much that I was expecting real ingredients in there.